SOCIAL CONTENT |
#Ford
GreenTips
• Art Direction
• Character Illustration
• Infographic Illustration
• Illustrated Social Media Posts
• OLA
Ford Motor Company is committed to a lot of eco-conscious innovation within their production process. For those of us who aren't engineers, this advanced information about sustainability and renewable energy could make your head explode. To avoid head explosion, we broke down dense content into simple and digestible information. We implemented a "HOW YOU DO" and "HOW WE (Ford) DO" formula. Through social posts we shared our favorite upcycling tips while also providing facts about Ford's green initiatives.
TEAM
My Role: Illustrator/Art Director
ACD: Sanja Dardagan
CW: Angela Pagura