AD CAMPAIGN | Dodge | Brotherhood of Muscle
• Art Direction
• UX Design
• Social Media Content
• OLA
Dodge has a reputation of power, muscle, and bad ass-ery. We used rich media buys to showcase Challenger and Charger’s features. Entitled, the “Brotherhood of Muscle,” we created content featuring vehicle highlights muscle car enthusiasts would drool over. Through smokey cinemographs and tenacious photography, we emphasized what this brand is all about.
TEAM
My Role: Art Director
ACD/CW: Dina Young
Motion Designers: In House
Challenger & Charger
Facebook Canvas
Challenger
Facebook
Canvas
Charger
Facebook
Canvas
Challenger & Charger Facebook Carousels
Rich Media Units
We extended our “Brotherhood of Muscle” campaign across buys with rich media partners.
Standard Unit
Our 300x250 unit we created for “Brotherhood of Muscle”. This creative was expanded across all standard OLA sizes.
