AD CAMPAIGN PROMO EVENT | Chevrolet & Billboard.com | Battle of the Bands, CRUZE-ing to Vegas

• Art Direction
• Brand Collaboration
• Illustrated Graphics
• Print Collateral
• Microsite
• CRM
• OLA

Each year Billboard Music chooses eighteen talented unsigned bands to compete in their Battle of the Bands. The eighteen is narrowed down to 6 finalists who move on to compete at the final battle in Las Vegas, Nevada. Each finalist received a Chevy Cruze to road trip to Vegas with. We showcased some of the finalists and created OLA that drove to the site where fans could support their top pick and learn more about Chevy Cruze.

TEAM
My Role: Illustrator/Art Director
CD: Eric Diem
CW: Marty Muthuswami

Brand Collaboration OLA, Ad Campaign Art Direction, Heather Miller Detroit, MI
Banner Ads for Chevrolet, Ad Campaign Art Direction, Heather Miller Detroit, MI
Banner Ad Design for Chevrolet, Ad Campaign Art Direction, Heather Miller Detroit, MI
Banner Ad Design for Chevrolet, Ad Campaign Art Direction, Heather Miller Detroit, MI

OLA and Print Extensions
for Chelsea Williams

CRM Design for Chevrolet, Ad Campaign Art Direction, Heather Miller Detroit, MI
CRM Design for Chevrolet, Ad Campaign Art Direction, Heather Miller Detroit, MI
Print Ad Design for Chevrolet, Ad Campaign Art Direction, Heather Miller Detroit, MI
Magazine Layout Design for Chevrolet, Ad Campaign Art Direction, Heather Miller Detroit, MI
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